Hermès Opens Pop-up Gym Experience in Brooklyn

by Admin November 16, 2021

Hermès has popped up in Brooklyn with a temporary gym that takes aesthetic cues from its signature accessory designs.

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Boxing bags printed with Hermès scarf motifs at the HermèsFit installation in Brooklyn. Courtesy/Hermès

Against all likelihood, Hermès has headed for Brooklyn to open something of a branded jungle gym. The French house has opened an installation in Williamsburg called HermèsFit. Forget working out with therabands and stainless steel weights, though. Through Sunday, fans and customers can book special exercise experiences featuring Hermès scarves, which have been applied to boxing bags and inspired new yoga sequences. Those with more of a taste for jewelry can participate in a “kickboxing with bracelets” class that incorporate Hermès’ classic enamel Clic Clac bangle designs.

There are Hermès-inspired barbells, a climbing wall, photobooth and juice bar. Interested participants can pre-register for classes on Hermès’ website or drop by the space at 60 North 6th Street for a peek at the experience. Proof of vaccination is required for entry.

Inside Hermès’ temporary gym in Brooklyn. Courtesy/Hermès

This is the HermèsFit concept’s first stop in the United States after an inaugural run in Chengdu, China, this past May. From here the concept will travel to Paris, Taipei and Shanghai.

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